Image may be NSFW.
Clik here to view.
In the second Color Influencers: Youth Attitudes reports, we are focusing on the re-emergence and dominance of STREET CULTURE and its impact of society. In the POST-RIOT story the attention is on a modern hybrid combining the influences of rave, punk and rebellion. We continue to study young people’s believes and aspirations, in an effort to provide in-depth research and understanding of the main color and trend drivers in society.
POST-RIOT
Image may be NSFW.
Clik here to view.
In the 90s, Riot Grrrl emerged as an all-girl punk movement that aspired to the ideals of the 60s and reinvented them to fit the demands of the 90s rave era. Today, we are seeing a renewed interest in both – the rejection of the ordinary and the norm, so typical of the 60s punk movement and the happy, over-the-top aesthetics of the 90s rave days. The result is a hybrid of punk and rave influences that are presented in a contemporary, 21st-century way: harsh and serious aesthetics bloom in bubblegum shades mixed with flowers, digital visuals and extreme layering.
Image may be NSFW.
Clik here to view.
For decades, the color pink was associated with less-than-serious, easy, fun-seeking, often times silly approach to life. Since the color became a significant part of menswear, women started accepting the controversial shade with a renewed sense of appreciation. We are seeing the importance of the color in this direction where the tough aesthetics and details are presented in an array of pink shades, confirming the importance and seriousness of the color.
Image may be NSFW.
Clik here to view.
The Postmodernism exhibition, currently at the V&A Museum in London, offers the most comprehensive overview to date on the controversial art and style movement. The mishmash of inspiration and influences fits right into the ideals of the POST-RIOT youth. We are also seeing numerous artists experiment with visuals that borrow elements from a number of sources and do not always make sense in the traditional and expected way.
Image may be NSFW.
Clik here to view.
Apart from the expected bright and playful shades that come from the 90s rave-infused times, we are also interested in more subdued, almost dusty colors that intertwine with the bold shades. Shades of pink come in traditional cooler and warmer overtones while blue and green hues borrow inspiration from the virtual and technology-driven.
STREET CULTURE
Image may be NSFW.
Clik here to view.
Today’s youth, unemployed and without a concrete direction, is roaming the streets looking for hope and some sort of a promise. We are intrigued by the re-emergence of strong street culture that originally emerged as an underclass movement interested in sportswear and counterfeit product. Young people share the same lack of hope and uncertainty and seem to be finding like-minded people out on the streets where origin, age and believes are irrelevant. Mixing styles, influences and playing with commercial brand logos and branding are all reminiscent of past working-class youth subcultures such as mods, skinheads and casuals.
Image may be NSFW.
Clik here to view.
The commerciality and aesthetics of this direction is also reminiscent of England’s controversial chavs – a lower-class youth subculture that has for years been regarded as England’s worst, often times for their fashion and attitude. We are intrigued by the chavs as they display the essence of culture and style born on the streets. In his book CHAV, Michael Mayren offers a glimpse into this youth’s lives – aimless, sportswear clad girls and boys displaying harsh behavior and disturbing attitude.
Image may be NSFW.
Clik here to view.
Classic sportswear and its interpretation into the urban environment offers an array of primary colors mixed in with the color of city asphalt and concrete. We are inspired by this contemporary take on traditional sportswear and are finding color inspiration in the city walls, playgrounds and sports equipment.
Image may be NSFW.
Clik here to view.
Apart from the expected primary shades of blue, yellow and red, we are also intrigued by washed-out brights as if having been left, exposed in the sun for years. Light and mid-range grey shades add a cool effect to the palette.