Color is just one of the elements that define the aesthetics of product. It is definitely one of the most important and memorable elements but lately we have also been noticing the emergence of another quite defining and impressive visual characteristic – exaggerated form. Forward-thinking and experimental designers and artists have been playing with proportions and creating flat, two-dimensional looking shapes through the use of three-dimensional pieces.
Image may be NSFW.
Clik here to view.
The look is directly influenced by our overexposure to the new world streaming from all things digital and is changing our relationship with form and color application. We are striving to touch and experience things that we know and are somewhat rooted into the familiar but are also fresh and challenging to look at. Unconventional is the new normal and young people are striving to create new normality through the use of obscure shapes and color application techniques.
The human shape is elevated and composed in way that invites to be looked at from a contemporary perspective and appreciated for all its lines and curves. It takes color effortlessly in a way that stimulates a dialogue between its physical attributes and emotional state.
We are seeing a leading movement of abstracting the form into something new and perception-defying through the use of low-fi techniques. Low-fi application invites color to create a new visual story that reflects the simplicity of the shape. We are inspired by the use of tinted neutrals with static black and white, mixing of metallics with flesh tones and the use of washed-out brights to recreate the appearance of this new form. The contrast of the man-made sculpture by Lygia Clark and its angular sharp edges is juxtaposed by the soft, inviting curves of the hum a body.
John Chamberlain’s work also challenges our perception of the familiar shape that has been transformed into something new and obscure while retaining its original quality. Georgina Santiago’s garments and the way they are photographed marries the product with the application and execution, creating a new sense of visual stimulation and appreciation of the form.
