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Future Color Forecast: autumn/winter 2012
For the autumn/winter 2012/13 color forecast we focused on the consumer’s ever-increasing need to reconnect with nature and what is around is around them. At the same time, new and unpredictable...
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Color Influencers: Youth Attitudes, part one
On-going research and understanding of the consumer’s ever-changing mood and preferences is an essential part of the trend and color forecasting process. At TUB, we always strive to identify and...
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Color Influencers: Youth Attitudes, part two
In the second Color Influencers: Youth Attitudes reports, we are focusing on the re-emergence and dominance of STREET CULTURE and its impact of society. In the POST-RIOT story the attention is on a...
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Future Color Forecast: spring/summer 2013
The consumer continues to drift between the real and unreal – their fantasies and reality. In terms of color, for the spring/summer 2013 season we are focusing on the continual interest in all things...
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Fall/Winter 2012 Fashion Week color prediction
The first of the four leading global fashion weeks – NYFW , commences tomorrow, February 9th, in New York City. In anticipation of all the new looks and trends streaming down the runway, the TUB team...
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Color Forecast: fall/winter 2013
The inevitable integration of the man-made into our daily lives is affecting the colors that we perceive as familiar, pleasing and fresh. Our perception is being challenged daily by what we know and...
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Color attitudes: Playing with Form
Color is just one of the elements that define the aesthetics of product. It is definitely one of the most important and memorable elements but lately we have also been noticing the emergence of...
View ArticleCOLOR FORECAST: spring/summer 2014
One word that defines the spring/summer 2014 season is HARMONY. As the future isn’t exactly playing out as we were hoping it to, technology is proving to be more dissatisfying than satisfying and the...
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